About · Born and raised in Dubai
Call me as
you wish
Marketing Strategist, Accounts Manager, Performance Marketer whatever the title says, I will deliver.
I combine six years of experience in brand development, social media marketing, digital marketing and communications with BBA expertise to deliver projects that align with your strategic business goals. Expert in driving growth and raising brand awareness through customer-centric campaign strategies across cross-channel marketing, digital communication, storytelling and social media management.
Skills
Content Marketing
Understanding and planning comes first. Market research, strategy overviews, SWOT analysis and content scheduling built on company goals.
Digital Marketing
Planning is worthless unapplied. Brand awareness campaigns and engaging content, from organic posting to performance marketing.
Social Media Marketing
SMM is one branch of the work. Applied properly it reaches audiences that paid alone never touches.
Digital skills
- Meta Ads
- Audit & Strategy
- Community Management
- SEO
- Email Marketing
- Google Ads Campaign
- LinkedIn Ad Campaigns
Branding
- Brand Positioning
- Identity & Messaging
- Market Goals & Insights
- Growth Roadmaps
- Cross-Channel Consistency
- CREATIVE DIRECTION & CONTENT CREATION
- Performance Tracking
Google Tag Manager (GTM), SevenRooms & Analytics
Google Tag Manager & Conversion Tracking
- Implementing Google Ads conversion tracking through Google Tag Manager.
- Creating and configuring Google Ads conversion actions using conversion IDs and labels.
- Configuring Conversion Linker tags to support conversion measurement.
- Creating custom-event triggers using SevenRooms' "successfulCheckout" event.
- Building offer-specific conversion triggers using URL and referrer conditions.
- Connecting conversion actions to relevant Google Ads campaign goals.
- Testing conversion tags using Google Tag Assistant and GTM Preview mode.
- Troubleshooting tag detection, trigger conditions, and GTM container mismatches.
- Verifying successful tag firing during test booking flows.
- Publishing and documenting GTM container versions.
SevenRooms Integration
- Working with SevenRooms reservation systems, experience pages, and booking journeys.
- Configuring and using SevenRooms tracking links for individual offers.
- Understanding the difference between experience landing-page URLs, booking URLs, and tracking links.
- Implementing offer-specific conversion tracking for hospitality campaigns.
- Connecting SevenRooms booking events with Google Ads conversion actions.
- Testing the booking journey from landing page to successful checkout.
- Supporting booking measurement across multiple venues and promotional offers.
Analytics & Measurement
- Understanding the relationship between Google Ads, Google Tag Manager, SevenRooms, and booking conversions.
- Structuring conversion actions and campaign goals around completed reservations.
- Checking tag execution and troubleshooting tracking discrepancies.
- Validating conversion tracking before campaign launch.
- Distinguishing successful tag firing in GTM Preview from conversions recorded and attributed in Google Ads.
- Using tracking and campaign data to support performance analysis and optimization.
Tools & AI
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