Paid Media

The results

Reported numbers from live Meta and Google Ads accounts in the GCC reach, cost per click, conversion rate and what I changed to get there.

Ads reports

Hover to preview · request to download

Actual Meta and Google Ads reports from live accounts. Files are view-only hover for a teaser, click to request the full report by email.

McGettigan's Dubai · Jul-Sep 2026

All venues · all offers

Meta reach campaigns across six venues, Jul 31 to Sep 9, 2026. 10 campaigns, 29 offers, 6,345,005 unique people reached and 9,944,844 impressions delivered at a healthy 1.57× average frequency, enough repetition to be remembered without fatiguing the audience.

6.34M

Unique people reached

9.94M

Impressions delivered

1.57×

Avg. frequency (healthy)

29

Offers across 10 campaigns

Top reach & impressions by venue

VenueReachImpressionsAvg. frequency
Madinat1,505,1712,325,1561.54
WTC1,282,0382,169,5881.69
IBG1,226,6781,838,3891.50
Brasserie1,183,8661,903,3681.61
JLT736,7551,088,9111.48
Multi-Venue263,911442,2451.68
Deira146,586177,1871.21

Every offer, venue by venue

Madinat

1,505,171 reach · 2,325,156 impressions

  • Christmas Brunch

    258,673 reach · 357,410 impr · 1.38× freq

  • Weekend Breakfast

    244,542 reach · 358,772 impr · 1.47× freq

  • Ladies Night

    223,201 reach · 353,322 impr · 1.58× freq

  • Spritz Season

    214,509 reach · 349,660 impr · 1.63× freq

  • Sunday Roast

    195,500 reach · 342,124 impr · 1.75× freq

  • Saturday Drunch

    188,565 reach · 307,295 impr · 1.63× freq

  • Big Breakfast Challenge

    180,181 reach · 256,573 impr · 1.42× freq

WTC

1,282,038 reach · 2,169,588 impressions

  • Ladies Night

    795,244 reach · 1,395,007 impr · 1.75× freq

  • Sunday Roast

    306,824 reach · 486,768 impr · 1.59× freq

  • Spritz Season

    179,970 reach · 287,813 impr · 1.60× freq

IBG

1,226,678 reach · 1,838,389 impressions

  • Family Brunch

    239,668 reach · 327,481 impr · 1.37× freq

  • Sunday Roast

    220,139 reach · 348,027 impr · 1.58× freq

  • Weekend Breakfast

    210,994 reach · 328,728 impr · 1.56× freq

  • Spritz Season

    200,907 reach · 323,258 impr · 1.61× freq

  • Christmas Brunch

    186,431 reach · 259,590 impr · 1.39× freq

  • Ladies Night

    168,539 reach · 251,305 impr · 1.49× freq

Brasserie

1,183,866 reach · 1,903,368 impressions

  • Spritz Season

    302,250 reach · 463,477 impr · 1.53× freq

  • Sunday Roast

    273,976 reach · 479,480 impr · 1.75× freq

  • Gents Night

    245,664 reach · 414,432 impr · 1.69× freq

  • Christmas Brunch

    213,639 reach · 302,898 impr · 1.42× freq

  • Ladies Night

    148,337 reach · 243,081 impr · 1.64× freq

JLT

736,755 reach · 1,088,911 impressions

  • Christmas Brunch

    235,290 reach · 334,813 impr · 1.42× freq

  • Weekend Breakfast

    207,516 reach · 312,179 impr · 1.50× freq

  • Spritz Season

    200,039 reach · 326,176 impr · 1.63× freq

  • Sunday Roast

    93,910 reach · 115,743 impr · 1.23× freq

Multi-Venue

263,911 reach · 442,245 impressions

  • Saturday Social Brunch

    263,911 reach · 442,245 impr · 1.68× freq

Deira

146,586 reach · 177,187 impressions

  • Quiz Night

    85,834 reach · 108,796 impr · 1.27× freq

  • Hospitality Awareness

    57,106 reach · 64,596 impr · 1.13× freq

  • Ladies Night

    3,646 reach · 3,795 impr · 1.04× freq

Note on click-through: every campaign in this window ran on Meta's Reach objective, so link clicks and CTR are not reported in the export. Delivery health is read on reach, impressions and frequency instead. Google Ads numbers follow once SevenRooms tracking is verified.

1.2M+

Paid reach delivered

11.65

AED avg. CPC

82%

Best offer-segment conv. rate

6 yrs

Running GCC ad accounts

Reports

Data into direction

Building marketing strategies that are sharp, culturally relevant, and built to perform. Every report created is designed to uncover what actually moves the needle, then translate it into clear, actionable growth.

Strategy, culture and performance into insights that actually drive action.

01

Creative ads

Offer-led creative built per daypart and audience, three angles deep, so there's always a control and a challenger in market.

  • Static + video angles
  • Copy tested per segment
  • Refreshed every 10 days
02

Performance

Reach, link clicks, impressions and cost read weekly against the goal not vanity dashboards, just the numbers that decide budget.

  • Reach & frequency caps
  • CPC / CPL per segment
  • Weekly budget reallocation
03

Leads

Every ad lands on a tracked destination, so enquiries, bookings and walk-ins are attributed back to the creative that caused them.

  • Tracked forms & DM flows
  • Qualified lead lists
  • Cost per booked outcome

What moves the number

Three levers

Creative win-rate over creative volume

Three angles per offer, killed on day 7 if CTR sits under benchmark. Winners get the budget, not the calendar.

Audience hygiene

No overlapping ad sets bidding against each other. Retargeting pools rebuilt monthly from real engagers.

Tracked destinations only

Every ad points to a page or DM flow with events firing. If it can't be measured, it doesn't get budget.

Want numbers like these?