The Playbook
Not a mood board. The actual sequence I run the calendars first, then the strategy behind them. Real client files below: view them, and ask me for the strategy behind any of them.
Performance marketing results →Market research, competitor teardown and SWOT before a single post is designed. Who buys, when they buy, and what the category already sounds like.
One sentence the brand can defend. Then a tone guide so writers, editors and designers stop guessing.
Awareness is not sales it is what makes sales cheaper. Organic consistency plus paid reach against a cold audience.
Offers with a reason to act now: seasonal hooks, group bookings, launch windows. Every ad points at a tracked destination.
Weekly read, monthly decision. Reporting exists to kill what is not working, not to decorate a deck.
| Channel | Asset | Goal |
|---|---|---|
| Reel venue teaser | Reach | |
| Meta Ads | Awareness video, cold audience | Reach / frequency |
| Founder POV post | Authority |