The Playbook
How the work gets made
Not a mood board. The actual sequence I run the calendars first, then the strategy behind them. Real client files below: view them, and ask me for the strategy behind any of them.
Performance marketing results →CLIENT CALENDARS & PLANNERS
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Anatomy of a Month
One month, four themes| Channel | Asset | Goal |
|---|---|---|
| Reel venue teaser | Reach | |
| Meta Ads | Awareness video, cold audience | Reach / frequency |
| Founder POV post | Authority |