Work / Industry
Choose your battlefield
Every industry buys differently. A restaurant needs covers this weekend; a developer needs authority six months out. Each page below carries the real brief, the real work and the real numbers.
F&B / Nightlife
Restaurants don't need vibes, they need covers. Seasonal hooks, catering pushes, venue-specific offers planned around when people actually book a table.
Real Estate
Property buyers research before they enquire. So the job is authority first: a clean website that ranks, a feed that looks like the product, and paid media that tracks every lead.
Agency / Branding
Agency work is coordination work. Brand tone locked, editors and designers briefed, articles shipped on trend without the brand guidelines slipping.
Hospitality
Hospitality sells a feeling first. The content has to look like the stay, and it has to be cut for the platform it lands on.
Retail / Sportswear
Retail lives on the calendar: drops, promos, placements. The strategy has to say what goes out, why, and what it is supposed to move.
Beauty / Lifestyle
Beauty is a trust category. Consistent identity, real faces, and content that people want to send to a friend.