Designer vs Digital Marketer vs Sales

There are many misconceptions about these roles, and most of them come from businesses hiring one title while expecting the output of three. Here is the honest split.

Graphic Designers

• Video editing and image editing.
• Create visually appealing designs to communicate ideas.
• Work closely with marketing, branding and website teams.
• Tools are mostly Adobe Suite and Canva, plus creativity and branding sense.
• Often involved in videography and photography.
• Measured on visual appeal, user feedback and design effectiveness.

Digital Marketer

• Promote brands and products through online channels.
• Market research and understanding the client's audience.
• SEO, PPC, analytics, social media marketing, content creation.
• Managing ad campaigns per platform: Google Ads, Business Suite, HubSpot, LinkedIn Ads and more.
• Strategy, content scheduling and A/B testing on ads.
• Website management, budgeting and coordinating with the design team.

Sales

• Direct contact with the consumer.
• Persuasion, negotiation and relationship building.
• Customer interaction, closing deals and meeting quotas.
• Acquisition, revenue generation, hitting KPIs.
• CRM software, spreadsheets and direct communication tools.
• On-field and office meetings with clients.

So what is the goal of the campaign?

Every brief says brand awareness. Be honest it's sales. Thank you. Once we agree on that, we can plan the awareness work properly instead of pretending it is the finish line.