The One-Man Army Digital Marketer

I keep seeing job ads like this. We need a Social Media Manager who can:

• Make videos
• Design posts
• Write captions
• Analyse data
• Create strategies
• Manage trends for five platforms at once

Let's be honest

Are you hiring one person, or do you want a full team? The truth is straightforward:

• Social media managers focus on strategy and management.
• Designers handle the visuals.
• Copywriters write the content.
• Analysts track performance.

When you expect one person to do it all, you are setting them up for failure. If you want results, hire the right team for the job and give whoever holds the strategy the authority to plan it.