Catalyst Concepts
@catalyst.concepts
Duration
9 months
Role
Articles
Social Media & Branding
Performance Marketing
Coordinating closely with the Director and curating with video editors and graphic designers to hold the brand guidelines on tone.
Case study
- Generated articles built on the latest trends and brand storytelling.
- I craft content strategies according to platform behaviour, trends and industry not a single template reused everywhere.
- Kept a single brand tone across written, video and design output.
Catalyst Concepts
@catalyst.concepts
- SPACES_
- CATALYST CONCEPT_
- FRIENDS&CO.
- CATALYST COMMS
Project duration: 9 months
Articles
Social media & branding
Performance marketing
Catalyst client · Cloud 7 Residence AlUla
Cloud 7 Residence AlUla
@cloud7alula
Curated and directed the video content to align with the client’s vision, ensuring each piece reflected both brand identity and platform behavior.
Project duration: 3 months
Content marketing
Account management
Experience · PIPA Marketing Media Agency
PIPA Marketing Media Agency
Social Media Manager · Contract
03/2025 - 06/2025
United Arab Emirates,
Dubai
- Developed 15+ customized client proposals and strategy decks, contributing to a 75% client retention rate across quarterly campaigns.
- Launched Meta Ads campaigns that achieved an average 3.2x ROAS and a 28% increase in website traffic.
- Grew social pages by 2,000-4,000 followers per brand within three months through content, engagement, and paid reach.
- Increased engagement rates by 35% through optimized calendars and trend-based content.
- Scheduled 120+ monthly posts through Buffer with consistent on-time delivery.
- Conducted audits and competitor analysis that improved paid campaign CTR by 18%.
- Managed client communication, content shoots, creative approvals, and production delivery.