Sweet Pepper Restaurant
facebook.com/SweetPepperRestaurant
Duration
2 years
Role
Content Marketing
Performance Marketing
With a clear read on the primary audience, we leaned into upcoming seasonal events and pushed hard on Facebook growth.
Case study
- Published paid and organic ads across social media plus a Google Ads campaign.
- Minimal image ad promoting catering services for a Christmas church event.
- The CTA campaign was tied to Christmas leveraging the festive season, when customers are most likely to celebrate with friends and family.
- Market research and competitor analysis fed the strategy, then follower growth, social media marketing and traffic growth for the night-mass event.
Paid & organic mix
Paid and organic ads across social media plus Google Ads campaigns running in parallel.
Seasonal creative
Minimal image ad promoting catering services for a Christmas church event.
Festive CTA campaign
CTA tied to Christmas, leveraging the season when people gather to eat and celebrate.
Marketing process
Market research and competitor analysis → follower growth → social media marketing → traffic growth for the night mass event.
facebook.com/SweetPepperRestaurant · 2 years · content & performance marketing
Within 5 months, follower growth reached 40% equivalent to 7K followers off the back of digital and social media marketing.
Foot traffic campaigns
Built to bring people in
These were the campaigns ran for generating foot traffic and engagements converting online reach into walk-ins, bookings and redemptions at the store.
Offers engineered around demand
Late-night free meals to fill the 10PM-1AM gap, payday-window subscriptions, kids-eat-free family offers, a AED 25 Friday brunch and birthday bookings each one designed for a specific daypart and audience.
Loyalty that keeps them coming back
From the 30% Loyal Club membership to the Barkada Feast social mechanic, every offer doubled as a reason to revisit, tag and share.