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Case study 06

Beauty / Lifestyle

Beauty is a trust category. Consistent identity, real faces, and content that people want to send to a friend.

40K
Monthly strategy scope
2 mo
Typical project
6
Industries covered overall

What I handle here

  • Branding strategy and identity
  • UGC content marketing
  • Community growth and management
  • Google Ads campaigns
  • High-quality media direction
  • Email marketing

The work

DORA SALON

@dorasalon.ae

Duration

3 months

Role

Social Media

Content Marketing

Performance Marketing

The marketing objective after creating and curating content with a content calendar: revamp the social media pages and publish Meta and Google Ads activities.

Case study

  • Built and ran a full content calendar for the salon's services and seasonal moments.
  • Revamped the social media pages identity, grid layout and tone rebuilt around the brand.
  • Published Meta and Google Ads activities for offers, bookings and calls.
  • Seasonal campaign creative: Valentine's Day specials, Eid Mubarak offers and package deals.
3 mo
Project duration
Meta + Google
Paid channels
Full revamp
Social media pages

Content calendar first

The marketing objective started with creating and curating content against a full content calendar for the salon.

Social media revamp

Marketing goal accomplished by revamping the social media pages identity, grid and tone rebuilt around the salon's services.

Dora Ladies Salon logo with beauty, hair and skincare service icons

Meta & Google Ads

Published Meta and Google Ads activities to push offers, bookings and seasonal specials to a local Dubai audience.

3 months · full scope

Social media, content marketing and performance marketing handled end to end across the project duration.

@DORASALON.AE · 3 MONTHS · SOCIAL MEDIA · CONTENT & PERFORMANCE MARKETING

Grid & content plan

@DORASALON.AE

Posts · Grid view

Dora Salon Instagram post 1Dora Salon Instagram post 2Dora Salon Instagram post 3Dora Salon Instagram post 4Dora Salon Instagram post 5Dora Salon Instagram post 6Dora Salon Instagram post 7Dora Salon Instagram post 8Dora Salon Instagram post 9
Offer campaigns
Dora Salon seasonal campaign creatives: Valentine's Day specials, Eid Mubarak offers and a special offer package

Seasonal creative Valentine's, Eid and package specials published through Meta and Google Ads to drive bookings and calls.

AKARI

@akariwellness

Duration

3 months

Role

Content marketing

Performance marketing

Highly coordinating and curating with video editors and graphic designers to follow the brand guidelines of Akari's brand tone, successfully developing the ideal website and social media page upon the client's expectations.

Website build
Akari wellness website homepage with science-led wellness hero and treatment rooms
Google business profile
  • Google review generating campaign
  • Photo reviews
  • Customer reviews
  • SEO planning
Akari Google Business Profile on mobile showing 5.0 rating, directions and book online
Grid & content plan
AK

@AKARIWELLNESS

Posts · Grid view

Akari Instagram feed grid of warm-toned wellness posts

@AKARIWELLNESS · 3 MONTHS · CONTENT MARKETING · PERFORMANCE MARKETING

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