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Case study 02

Real Estate

Property buyers research before they enquire. So the job is authority first: a clean website that ranks, a feed that looks like the product, and paid media that tracks every lead.

0 → 4K
Followers in 4 months
4 mo
Project duration
Meta
Verified achieved
1
Full website rebuild

What I handle here

  • Social presence build from scratch
  • Brand awareness campaigns, organic + paid
  • SEO and keyword planning
  • Profile optimisation for search
  • Website audit and redesign direction
  • Backlink tracking tied to leads

The work

Deniz Developers

@deniz.development

Duration

4 months

Role

Accounts / Social Media Manager

Performance Marketing

SEO

Deniz's goal was simple: build a social presence from scratch and spend four months purely on brand awareness.

Case study

  • Brand awareness campaign from 0 to 4K followers through organic and paid media, ending in Meta Verified.
  • Profile optimisation geared towards higher website traffic, with keywords driving search engine ranking.
  • Grid and content planning with the design team a harmonious feed with a well-defined brand identity.
  • The old website was slow, overloaded with copy and short on keywords, with no engagement content and no social integration.
  • SEO strategy: keyword planning added into article, news and blog pages to keep the site cleaner and more minimal.
  • Social media integration hovering on the side of the website, sleek property-led design, backlinks focused purely on tracking leads.
  • Reels linked to the Deniz YouTube channel to grow impression rate organically, with the project launch video as the hero.

Brand awareness campaign

0 → 4K followers through organic and paid media. Meta Verified achieved.

Grid & content planning

A harmonious feed with a well-defined brand identity, built with the design team.

Deniz Developers Instagram profile: 4,112 followers, Meta verified, optimised bio and content grid

Profile optimisation

Geared towards higher website traffic, with keywords driving search engine ranking.

SEO strategy

Keyword planning across article, news and blog pages cleaner, faster, minimal.

@deniz.development · 4 months · brand awareness

Website rebuild before / after

Before
Deniz Developers old website: slow, text-heavy layout with a static hero banner
  • Slow load speed.
  • Bombarded with too many words, short on keywords.
  • No engagement content.
  • No social media integration.
After
Deniz Developers new website: video hero of the project launch with sleek property-led sections
  • Keyword planning across article, news and blog pages cleaner and minimal.
  • Social media integration hovering on the side of the site.
  • Sleek, clean design featuring property imagery.
  • Backlinks focused purely on tracking leads.
  • Reels linked to the Deniz YouTube channel to grow impression rate.
  • Hero is a video of the Deniz project launch.

SEENIUN PROPERTIES

@seeniun_properties

Duration

6 months

Role

Content Marketing

Performance Marketing

For a year, Seeniun Properties faced challenges on follower growth. With strategy, content planning, scheduling and posting, their socials reached 2K followers in six months with ongoing lead gen campaigns.

Case study

  • Rebuilt the content strategy end to end: planning, scheduling and consistent posting cadence.
  • Property-led grid covering services, off-plan launches, island living and equestrian residences.
  • Profile and bio optimisation for a 14-year local-expertise positioning in Dubai real estate.
  • Vertical social video creative produced for feed and reels placements.
  • Ongoing lead generation campaigns running in parallel with organic growth.
2K
Followers in 6 months
6 mo
Project duration
Lead gen
Ongoing campaigns

Follower growth reset

For a year, Seeniun Properties struggled on follower growth. Strategy, content planning, scheduling and posting were rebuilt from the ground up.

Content marketing

A property-led grid: what we do, services, off-plan launches and lifestyle storytelling planned week by week.

Seenlun Properties Instagram profile: 2,226 followers, optimised bio and property content grid

2K followers in 6 months

Socials reached 2K followers within six months, with ongoing lead generation campaigns running alongside.

Performance marketing

Always-on lead gen campaigns tied to enquiries, not vanity reach  6 months project duration.

@SEENIUN_PROPERTIES · 6 MONTHS · CONTENT & PERFORMANCE MARKETING

Grid & content plan
SP

@SEENIUN_PROPERTIES

Posts · Grid view

Seenlun Properties Instagram post 1Seenlun Properties Instagram post 2Seenlun Properties Instagram post 3Seenlun Properties Instagram post 4Seenlun Properties Instagram post 5Seenlun Properties Instagram post 6Seenlun Properties Instagram post 7Seenlun Properties Instagram post 8Seenlun Properties Instagram post 9
Reel / social video

Lead gen creative produced for the campaign  talent-led, shot vertical for feed and reels placements.

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