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Case study 05

Retail / Sportswear

Retail lives on the calendar: drops, promos, placements. The strategy has to say what goes out, why, and what it is supposed to move.

120K
Monthly strategy scope
2 mo
Project duration
3
Sportswear brands

What I handle here

  • Social media strategy and audit
  • Brand positioning
  • Product placement and promos
  • Long-term customer loyalty
  • Community growth
  • UGC content marketing

The work

Under Armour, Nike, Sun & Sand Sports

Duration

2 months

Role

Social Media Strategy

Audit

A crafted and audited social media strategy at 120K monthly scope across three sportswear names.

Case study

  • Increase brand awareness across all three brand accounts.
  • Positioning work to separate each brand's voice in the same category.
  • Product placements and promos scheduled against retail moments.
  • Built for long-term customer loyalty, not one-off spikes.

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